What are you selling?

Dear Jerry.
You are probably a nice guy.  I can tell from your face.
But I think you missed an opportunity here.
Are we selling Jerry?
A fine upstanding man who looks like he should be in a 60's cover band.
Or playing a round of golf in his polo shirt?

Jerry, dear Jerry. You missed an opportunity.
Show me what you do on the side of your truck.
Not who you are.

Don't miss an opportunity to tell your story.
What is the story you want to tell?